Posts By Troy
Written By Troy.
Every Field Notes post by Troy, CRO — Sales Psychology.
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Why the Day Three Roofing Follow-Up Call Closes More Jobs Than Day One
The roofing follow up call on day three closes more jobs than day one. Here is exactly what changes in a homeowner's head between those two phone calls.
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The Retail Roofing Customer Has No Insurance Claim. Here Is How to Close Them.
Retail roofing customers pay out of pocket with no claim driving them. Here is the framework for closing the cash-pay job every time.
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She Had Storm Damage. You Had One Shot. Here Is What Wins the Job.
Storm damage homeowners are scared and skeptical. What they need to hear before they sign, and how roofers win insurance jobs without competing on price.
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The Estimate Was Perfect. You Still Lost the Job. Here Is What Actually Happened.
You ran a great estimate. Then silence. Here is what she was thinking in the 48 hours after you left, and what the roofer who won did differently.
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Homeowners Do Not Leave Voicemails Anymore
If your phone rings out, the job is gone. Here is what to do about it without hiring a receptionist.
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