Posts By Troy
Written By Troy.
Every Field Notes post by Troy, CRO — Sales Psychology.
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She Wants Three More Quotes. That Is Not Rejection. Here Is What It Actually Is.
When a homeowner says she wants three more roofing quotes, it is not rejection. It is a stalling habit, and it can work in your favor if you respond right.
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She Went Quiet After the Price. Here Is the Objection She Will Not Say Out Loud.
Roofing sales objections aren't always spoken. Learn what a homeowner's silence after your price really means and the line that turns it into a signed job.
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The First Insurance Number Is Not the Final One. Here Is How You Get the Rest.
The adjuster writes the first number fast, often from the air, and misses damage. Roofers who document the gap get the supplement. Others eat the loss.
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Why the Roofer Who Answers on the First Ring Still Loses the Job
Answering on the first ring gets you on the phone. It does not win the job. Here is what actually has to happen in the first fifteen seconds to earn her trust.
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Why the Day Three Roofing Follow-Up Call Closes More Jobs Than Day One
The roofing follow up call on day three closes more jobs than day one. Here is exactly what changes in a homeowner's head between those two phone calls.
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The Retail Roofing Customer Has No Insurance Claim. Here Is How to Close Them.
Retail roofing customers pay out of pocket with no claim driving them. Here is the framework for closing the cash-pay job every time.
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She Had Storm Damage. You Had One Shot. Here Is What Wins the Job.
Storm damage homeowners are scared and skeptical. What they need to hear before they sign, and how roofers win insurance jobs without competing on price.
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The Estimate Was Perfect. You Still Lost the Job. Here Is What Actually Happened.
You ran a great estimate. Then silence. Here is what she was thinking in the 48 hours after you left, and what the roofer who won did differently.
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Homeowners Do Not Leave Voicemails Anymore
If your phone rings out, the job is gone. Here is what to do about it without hiring a receptionist.
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