FAQ
Frequently Asked Questions
Everything roofing company owners ask before they claim their market.
Because the system is designed to make one roofing company the obvious choice in their market — and you cannot have two obvious choices. When you claim your market, your competitors cannot. That exclusivity is not a marketing line. It is how the system is built to work.
Each tier represents how much of the Search-to-Booked™ Roofing System is installed. Foundation builds your local visibility. Pipeline turns that visibility into a predictable flow of estimate requests. Dominance expands your reach city by city and captures every lead with automation. Most roofing companies start at Foundation or Pipeline and move up as their market grows.
No. Foundation does not require a website. It works through your Google Business Profile and Local Services Ads — the two places most homeowners search first. If you do not have a website yet, Foundation is the right starting point. Pipeline is when the website gets built.
CoreSquare™ is the complete page architecture we build for your roofing company before anything else. Every service you offer gets its own dedicated, search-optimized page — built specifically for your city and the exact terms homeowners use when they need that service. Instead of one generic website, every search has a specific page waiting for it. It is the structural foundation everything else gets built on top of. Without it, your visibility has a ceiling. With it, every service you offer becomes findable.
Most agencies sell marketing services. We built a system with one job: put more roofing jobs on your board. We only work with roofing contractors — not plumbers, not HVAC companies, not landscapers. Our founder spent five years on roofing crews before spending thirty years in technology. We built this because roofers were being failed by generalist agencies that never set foot on a job site. We know both sides of this business. That is not common.
HuddleFlow AI is the automation layer installed at the Dominance tier. It handles missed call text-back, 24/7 AI phone answering, lead nurturing sequences, and the full CRM pipeline that tracks every opportunity from first contact to booked estimate. It runs in the background so no lead gets left behind — even after hours, on weekends, or when your crew is on a job.
The ad spend is completely separate from your monthly system fee. It lives in your own ad account — not ours. We manage the campaigns, but you own the budget and control it at all times. We recommend budgeting roughly the same amount as your monthly system fee. That means for every dollar you invest in the system, you are putting a dollar to work directly in your market.
Local Services Ads can produce calls within the first week of going live. Google Business Profile improvements typically show ranking movement within 30 to 60 days. Organic SEO from the website builds over 90 to 180 days as pages gain authority. We track all of it and report monthly so you always know what is moving.