Search-to-Booked Roofing System™ — Compare The Packages
Three Packages. One System. You Choose Where You Start.
Foundation, Pipeline, and Dominance are the three ways to install the Search-to-Booked Roofing System™. Foundation runs $995 a month, Pipeline runs $3,995, and Dominance runs $9,995, each with recommended ad spend on top. You can start at any tier. Most roofers start with Foundation.
How Do The Three Packages Compare?
| Foundation | Pipeline | Dominance | |
|---|---|---|---|
| Monthly fee | $995 | $3,995 | $9,995 |
| Recommended ad spend | about $500 (Local Services Ads) | about $2,000 (Local Services Ads) | minimum $6,000, typically $8,000 to $10,000 depending on market |
| Total monthly investment | about $1,495 | about $5,995 | about $16,000 to $20,000 |
| Books jobs from | the customers you already have | homeowners who have never heard of you | every job that would otherwise slip |
| HuddleFlow AI follow-up (chat, text, social messages) | not included | included | included |
| AI phone answering (AI Voice Receptionist) | not included | not included | included, Dominance only |
| Paid search ads | not included | not included | included, full paid media stack |
| Website build | not required | included, Built-to-Book | included, Built-to-Book |
| Best for | a roofer with an existing customer base and no marketing system yet | a roofer ready to compete for homeowners who do not know them yet | a roofer ready to claim the market before a competitor does |
Foundation books jobs from the customers you already have.
Pipeline books jobs from homeowners who have never heard of you.
Dominance catches every job that would otherwise slip.
You can start at any tier. There is no requirement to begin at Foundation and work up, though most roofers do. If your market is larger or more competitive, Pipeline or Dominance may be the better starting point.
Is Foundation Right For You?
Who it is for: Foundation fits a roofer whose local search presence is weak, whose reviews are thin or stale, and who is not appearing in the Maps Pack. It works without a website. If you already have an existing customer base but no system for turning past customers and referrals into booked jobs, this is the starting point.
What it installs: Map Pack visibility management, a review and reputation system, Google Business Profile optimization, Local Services Ads management, and the Roofing Referral Reward System, which pays $500 to the referrer and $500 to the new customer on every referred job that books. No AI, no paid search ads beyond Local Services Ads, no automation.
What you see each month: a Monthly Growth Snapshot, Search-to-Call Tracking, and a Local Opportunity Review that shows calls received versus calls answered, so the gap between the two is visible.
What is not included: HuddleFlow AI (chat, missed-call text back, and booking automation), paid search ads, and AI Voice Receptionist. HuddleFlow AI is included starting at Pipeline. Paid search ads and AI Voice Receptionist are Dominance only.
$995 a month, plus roughly $500 in Local Services Ads that stays in your own account. See the full breakdown on the Foundation page.
Is Pipeline Right For You?
Who it is for: Pipeline fits a roofer who ranks in one city but nowhere else, whose name is not coming up when homeowners ask ChatGPT or Perplexity who to call, and whose work is still feast or famine. This is the tier where a Built-to-Book website gets built.
What it installs: everything in Foundation, plus city and service pages built under CoreSquare, AI answer engine and voice search visibility, authority building, and a Built-to-Book website with storm and emergency job conversion pages. HuddleFlow AI is included at this tier: missed-call text back, website chat, two-way SMS, and direct calendar booking, all in one conversation thread.
What you see each month: everything in Foundation's report, plus Local Authority Acceleration and Roofing Market Authority Building as the territory expands.
What is not included: paid search ads and AI Voice Receptionist (24/7 live voice answering). Those are Dominance only. HuddleFlow AI's chat, text, and booking automation is included at this tier.
$3,995 a month, plus roughly $2,000 in Local Services Ads. See the full breakdown on the Pipeline page.
Is Dominance Right For You?
Who it is for: Dominance fits a roofer whose market is still contestable: good reviews, steady referrals, but a competitor could still claim the market first. It is built for a roofer who wants the phone answered every time, day or night, and who wants leadership-level oversight from a Unified Executive Partner functioning as their digital marketing CMO.
What it installs: everything in Pipeline, plus a full paid media stack across search and AI platforms, an AI Voice Receptionist that answers every call live 24/7, and Unified Executive Partner: leadership-level strategic oversight across the whole account, functioning as your digital marketing CMO.
What you see each month: everything in Pipeline's report, plus quarterly strategy and pivot reviews with your Unified Executive Partner.
What is not included: nothing. Dominance is the full system running at once.
$9,995 a month, plus a paid media stack running a minimum of $6,000 and typically $8,000 to $10,000 depending on your market. See the full breakdown on the Dominance page.
What Do All Three Have In Common?
Every tier is one roofer per market. No long-term contract, month to month. Your ad budget stays in your own account. We manage it. You control it. The system is installed within the first month, with very little interaction required from you.
One Roofer Per Market
Is Your Market Still Open?
One roofer per market means most markets fill before a roofer ever hears about the system. Enter your market below to see if it is open.
Common Questions About The Packages
One Roofer Per Market
Claim Your Market Before Your Competitor Does
One roofer per market, no long-term contract, installed within the first month.