Field Notes Category
Field Notes: Business
Every Field Notes post in the Business category.
Business
The Real Cost of a Missed Call for Your Roofing Company
The cost of a missed call is higher than most roofers think. Here is the real math on what missed calls are costing your roofing company every year.
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Business
ChatGPT Ads Conversion Tracking: How to Know Which Ad Booked the Job
ChatGPT ads conversion tracking is finally real. Turn on Automatic Advanced Matching and see exactly which ad on ChatGPT put a signed job on your schedule.
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Business
The Roofers Who Stay Busy in Slow Season Started Planning 90 Days Before It Hit
When is the slow season for roofing? It depends on your market. Here is the financial math that determines whether you survive it.
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Business
Should Your Roofing Company Go After Commercial Work? Here Is How to Decide.
Commercial roofing pays more per job. But it is not right for every company. Here is the strategic framework to decide before you chase the first bid.
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Business
You Did $600K Last Year. Here Is Why You Only Kept $40K.
Roofing company profit margins average 6–7% net. Here is the math behind the number — and the five cost leaks eating what should be yours.
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Business
You Are the Bottleneck in Your Roofing Business. Here Is How to Fix It.
Roofing business growth starts with one fix: stop being the single point of failure. Here is the delegation framework that frees your time.
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More Field Notes
Every post is one lesson from inside the Search-to-Booked Roofing System.