Field Notes Category
Field Notes: Called
Every Field Notes post in the Called category.
Called
Why Your Roofing Website Needs an Offer, Not Just a Price
Homeowners don't call the cheapest roofer. They call the one whose website makes an offer too good to pass up. Here is exactly how to build one that works.
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Called
The Click Is Disappearing. Your Google Business Profile Still Has to Win the Job.
68% of searches now end without a click. Here is what has to work on your Google Business Profile so the phone still rings for your roofing company.
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Called
Why the Roofer With a Video Testimonial Beats the One With Fifty Reviews
A homeowner comparing three roofing bids trusts one video testimonial more than fifty star reviews. Here's why, and how to get a testimonial that converts.
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Called
The One-Star Review That Wins More Jobs Than Your Five-Stars
Homeowners scroll straight past your five-stars to find your one-star review first. What she is really judging is not the complaint. It is your reply.
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Called
Why Roofers With Slower Websites Lose Calls Before the Phone Even Rings
Roofing website speed decides whether a homeowner ever sees your number. Slow roofing websites lose the call before the phone ever rings. Here is why.
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Called
The First Three Photos on Your Google Business Profile Decide the Call
Homeowners judge your roofing company by your Google Business Profile photos before they call. Here is what the first three photos need to show them first.
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Called
Why the Roofer With Fewer Reviews Sometimes Wins the Call Anyway
A roofer with 40 recent reviews and fast responses can outrank one with 300 silent ones. Here is why review recency beats review count.
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Called
Your Roofing Website Is Talking About You. It Should Be Talking About Your Customer.
Your roofing website has one job. If it is talking about your company instead of your customer, homeowners are calling your competitor. Here is how to fix it.
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Called
How Many Reviews Does a Roofer Actually Need to Win the Job
It is not 100. It is the right ones in the right places. Here is the review breakdown that gets roofing companies called first.
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Every post is one lesson from inside the Search-to-Booked Roofing System™.