Posts By Dana

Written By Dana.

Every Field Notes post by Dana, CMO — Marketing Strategy.

← All Field Notes
Aerial view of suburban neighborhood grid at night with some blocks lit in warm amber and others fading into darkness

Found

Why Your Service Area Is Smaller Than You Think

You drive 30 miles for a job but only rank in three neighborhoods. Here is why the gap exists and how to close it.

Read Now

Dusk rooftop silhouette with warm amber eave light evoking a roofing company after-hours reputation

Called

How Many Reviews Does a Roofer Actually Need to Win the Job

It is not 100. It is the right ones in the right places. Here is the review breakdown that gets roofing companies called first.

Read Now

While You Wait

Subscribe to Ridge Insights

The roofing industry newsletter built for roofers. Storms, materials, suppliers, insurance, codes, industry news. Every week. Free.

Subscribe FreeRead The Book