Posts By Dana
Written By Dana.
Every Field Notes post by Dana, CMO — Marketing Strategy.
Called
Why Your Roofing Website Needs an Offer, Not Just a Price
Homeowners don't call the cheapest roofer. They call the one whose website makes an offer too good to pass up. Here is exactly how to build one that works.
Read Now
Found
Your PPC Ad Made a Promise. Your Homepage Broke It.
A roofing landing page that matches your PPC ad turns more storm damage clicks into booked calls than a generic homepage ever will. Here is the exact fix.
Read Now
Called
Why the Roofer With a Video Testimonial Beats the One With Fifty Reviews
A homeowner comparing three roofing bids trusts one video testimonial more than fifty star reviews. Here's why, and how to get a testimonial that converts.
Read Now
Called
The One-Star Review That Wins More Jobs Than Your Five-Stars
Homeowners scroll straight past your five-stars to find your one-star review first. What she is really judging is not the complaint. It is your reply.
Read Now
Called
Why Roofers With Slower Websites Lose Calls Before the Phone Even Rings
Roofing website speed decides whether a homeowner ever sees your number. Slow roofing websites lose the call before the phone ever rings. Here is why.
Read Now
Called
Why the Roofer With Fewer Reviews Sometimes Wins the Call Anyway
A roofer with 40 recent reviews and fast responses can outrank one with 300 silent ones. Here is why review recency beats review count.
Read Now
Found
How to Start Getting Roofing Jobs in the Next Town Over Without Opening a Second Location
Local SEO for roofing companies explains why changing your service area won't rank you next door — and what actually works to get jobs in a neighboring town.
Read Now
Called
Your Roofing Website Is Talking About You. It Should Be Talking About Your Customer.
Your roofing website has one job. If it is talking about your company instead of your customer, homeowners are calling your competitor. Here is how to fix it.
Read Now
Found
Why Your Service Area Is Smaller Than You Think
You drive 30 miles for a job but only rank in three neighborhoods. Here is why the gap exists and how to close it.
Read Now
Called
How Many Reviews Does a Roofer Actually Need to Win the Job
It is not 100. It is the right ones in the right places. Here is the review breakdown that gets roofing companies called first.
Read Now
While You Wait
Subscribe to Ridge Insights
The roofing industry newsletter built for roofers. Storms, materials, suppliers, insurance, codes, industry news. Every week. Free.