Posts By Dana
Written By Dana.
Every Field Notes post by Dana, CMO — Marketing Strategy.
Called
Why Roofers With Slower Websites Lose Calls Before the Phone Even Rings
Roofing website speed decides whether a homeowner ever sees your number. Slow roofing websites lose the call before the phone ever rings. Here is why.
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Called
Why the Roofer With Fewer Reviews Sometimes Wins the Call Anyway
A roofer with 40 recent reviews and fast responses can outrank one with 300 silent ones. Here is why review recency beats review count.
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Found
How to Start Getting Roofing Jobs in the Next Town Over Without Opening a Second Location
Local SEO for roofing companies explains why changing your service area won't rank you next door — and what actually works to get jobs in a neighboring town.
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Called
Your Roofing Website Is Talking About You. It Should Be Talking About Your Customer.
Your roofing website has one job. If it is talking about your company instead of your customer, homeowners are calling your competitor. Here is how to fix it.
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Found
Why Your Service Area Is Smaller Than You Think
You drive 30 miles for a job but only rank in three neighborhoods. Here is why the gap exists and how to close it.
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Called
How Many Reviews Does a Roofer Actually Need to Win the Job
It is not 100. It is the right ones in the right places. Here is the review breakdown that gets roofing companies called first.
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