Field Notes Topic
Field Notes: Advertising
Every Field Notes post tagged Advertising.
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Google Is Folding Local Services Ads Into Performance Max. Here's What Changes Before Your Migration Date.
Local Services Ads is moving into Google Ads Performance Max in August 2026, with roofing in the first wave. Here's what changes before your date hits.
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The Spot Above Google Ads and the Maps Pack That Most Roofers Are Leaving Empty
Google Local Services Ads put verified roofers above every result on the page. Here is what they are, what they cost, and how to get set up.
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How to Start Getting Roofing Jobs in the Next Town Over Without Opening a Second Location
Local SEO for roofing companies explains why changing your service area won't rank you next door — and what actually works to get jobs in a neighboring town.
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Your Roofing Website Is Talking About You. It Should Be Talking About Your Customer.
Your roofing website has one job. If it is talking about your company instead of your customer, homeowners are calling your competitor. Here is how to fix it.
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ChatGPT Ads for Roofers: Your Competitor Is About to Discover Them. Beat Him There.
Homeowners are asking ChatGPT who to call for a roofer. ChatGPT ads put your company right below the answer. Get there before your competitor does.
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Every post is one lesson from inside the Search-to-Booked Roofing System.