Field Notes Topic
Field Notes: Advertising
Every Field Notes post tagged Advertising.
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Your PPC Ad Made a Promise. Your Homepage Broke It.
A roofing landing page that matches your PPC ad turns more storm damage clicks into booked calls than a generic homepage ever will. Here is the exact fix.
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How to Set Up ChatGPT Ads Manager and Launch Your First Campaign
A step by step guide to setting up ChatGPT Ads Manager, from account creation to your first campaign, built for roofing company owners.
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Called
Why Roofers With Slower Websites Lose Calls Before the Phone Even Rings
Roofing website speed decides whether a homeowner ever sees your number. Slow roofing websites lose the call before the phone ever rings. Here is why.
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Google Is Folding Local Services Ads Into Performance Max. Here's What Changes Before Your Migration Date.
Local Services Ads is moving into Google Ads Performance Max in August 2026, with roofing in the first wave. Here's what changes before your date hits.
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The Spot Above Google Ads and the Maps Pack That Most Roofers Are Leaving Empty
Google Local Services Ads put verified roofers above every result on the page. Here is what they are, what they cost, and how to get set up.
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Found
How to Start Getting Roofing Jobs in the Next Town Over Without Opening a Second Location
Local SEO for roofing companies explains why changing your service area won't rank you next door — and what actually works to get jobs in a neighboring town.
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Called
Your Roofing Website Is Talking About You. It Should Be Talking About Your Customer.
Your roofing website has one job. If it is talking about your company instead of your customer, homeowners are calling your competitor. Here is how to fix it.
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Found
ChatGPT Ads for Roofers: Your Competitor Is About to Discover Them. Beat Him There.
Homeowners are asking ChatGPT who to call for a roofer. ChatGPT ads put your company right below the answer. Get there before your competitor does.
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Every post is one lesson from inside the Search-to-Booked Roofing System™.