Posts By Colby

Written By Colby.

Every Field Notes post by Colby, COO — Operations.

Roofing crew gathered for a morning huddle before starting the day's job

Business

The 15-Minute Morning Huddle That Catches a Callback Before It Starts

A short daily huddle with the same questions catches yesterday''s mistakes before they turn into a callback three weeks later. Here is how to run it.

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Roofing crew flying a drone over a job site to document the roof before work begins

Business

The Drone Habit That Turns Every Estimate Into Proof

Storm-only drone flights leave every other job unprotected. Here is the four-step habit that turns every roof into proof of damage, work, and the file.

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One dedicated contract signer reviewing a roofing contract at an organized desk

Business

One Person Signs Every Contract. Here Is Why Your Production Gets Easier.

Every rep doing his own paperwork looks like a training problem. It usually is not. Here is why one dedicated contract signer fixes your production for good.

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Roofing crew lead reviewing a dispatch schedule as a second crew arrives on site

Business

What to Automate Before You Hire a Second Crew

Adding a second crew before fixing scheduling and dispatch just multiplies the chaos. Here is the order that actually works.

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Roofing crew foreman reviewing a job site checklist on a residential roofing job

Business

The Four Questions Your Crew Asks You Every Week That a Checklist Should Answer

Your crew asks you the same four questions every week. That is not a communication problem. It is a missing checklist. Here is how to build one in an afternoon.

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Roofing business owner reviewing ChatGPT ads conversion tracking report showing a booked job

Business

ChatGPT Ads Conversion Tracking: How to Know Which Ad Booked the Job

ChatGPT ads conversion tracking is finally real. Turn on Automatic Advanced Matching and see exactly which ad on ChatGPT put a signed job on your schedule.

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Overwhelmed roofing contractor at a cluttered desk juggling phone calls and paperwork illustrating the owner as bottleneck

Business

You Are the Bottleneck in Your Roofing Business. Here Is How to Fix It.

Roofing business growth starts with one fix: stop being the single point of failure. Here is the delegation framework that frees your time.

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