Field Notes Topic
Field Notes: Google Business Profile
Every Field Notes post tagged Google Business Profile.
Called
The Click Is Disappearing. Your Google Business Profile Still Has to Win the Job.
68% of searches now end without a click. Here is what has to work on your Google Business Profile so the phone still rings for your roofing company.
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Found
The Silent Reason Google Stops Trusting Your Roofing Company
Your business name, address, or phone number does not need to be wrong to hurt you. It just needs to not match. Here is why Google calls that a trust problem.
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Called
The First Three Photos on Your Google Business Profile Decide the Call
Homeowners judge your roofing company by your Google Business Profile photos before they call. Here is what the first three photos need to show them first.
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Found
The Spot Above Google Ads and the Maps Pack That Most Roofers Are Leaving Empty
Google Local Services Ads put verified roofers above every result on the page. Here is what they are, what they cost, and how to get set up.
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Found
How to Start Getting Roofing Jobs in the Next Town Over Without Opening a Second Location
Local SEO for roofing companies explains why changing your service area won't rank you next door — and what actually works to get jobs in a neighboring town.
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Found
The Maps Pack Is Where the Calls Come From
Most roofing calls start with a map search. Here is why the top three matter more than page one of Google and how to get there.
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Found
Why Your Service Area Is Smaller Than You Think
You drive 30 miles for a job but only rank in three neighborhoods. Here is why the gap exists and how to close it.
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Every post is one lesson from inside the Search-to-Booked Roofing System™.