Posts By Zeph

Written By Zeph.

Every Field Notes post by Zeph, CFO — Finance.

Roofing crew gathered before sunrise, illustrating the true roofing crew cost per day

Business

The Real Cost of Running a Roofing Crew Per Day

The cost to run a roofing crew starts before the first shingle goes down. Here is the break-even number every roofer should know before scheduling a job.

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Roofer checking a missed call notification on his phone at a roofing job site

Booked

The Missed Call Already Cost You Money. Here Is What Fixing It Costs.

You already know missed calls cost you jobs. Here is what it actually costs to fix the problem, and why waiting costs more every month you do not.

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Itemized roofing estimate breakdown on a desk next to a vague single-line bid

Booked

The Cheapest Estimate Rarely Wins the Job. The Clearest One Does.

The lowest bid does not win the roof. The estimate with the clearest line-item math does. Here is how to build one that holds up against a cheaper bid.

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Homeowner reviewing a roofing estimate against her calendar, cash flow timing and slow season financing

Business

Slow Season Isn't About Weather. It's About Her Calendar.

She wants the roof. This just isn't the month she has $15,000 free. Here is the financial mechanism behind slow season, and the fix.

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Roofing contractor reviewing a marketing invoice with a line item circled in red

Business

5 Signs Your Roofing Marketing Company Is Billing You for Work You Never Agreed To

Five signs your roofing marketing company is quietly billing you for work that was never priced. What defined, flat-rate pricing looks like instead.

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Roofer checking a missed call notification next to a job invoice, illustrating the cost of a missed call

Business

The Real Cost of a Missed Call for Your Roofing Company

The cost of a missed call is higher than most roofers think. Here is the real math on what missed calls are costing your roofing company every year.

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Roofing contractor reviewing business finances before slow season — cash flow planning for roofers

Business

The Roofers Who Stay Busy in Slow Season Started Planning 90 Days Before It Hit

Roofing slow season strategy starts 90 days early. Here is the roofing business planning math that decides whether your crew stays booked.

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Roofing contractor reviewing financial summary on tablet — roofing company profit margins

Business

You Did $600K Last Year. Here Is Why You Only Kept $40K.

Roofing company profit margins average 6–7% net. Here is the math behind the number — and the five cost leaks eating what should be yours.

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