Posts By Dax
Written By Dax.
Every Field Notes post by Dax, Senior Strategic Advisor.

Business
Should Your Roofing Company Go After Commercial Work? Here Is How to Decide.
Commercial roofing pays more per job. But it is not right for every company. Here is the strategic framework to decide before you chase the first bid.
Read Now

Found
Why the Roofer Who Shows Up First Gets the Call
Position is everything. Here is what changes for your roofing business when a homeowner sees you first instead of your competitor.
Read Now

Found
Stop Asking How to Optimize for AI
Roofing contractors are chasing AI search tricks. That is the wrong starting point. Here is what actually gets your roofing company recommended.
Read Now
While You Wait
Subscribe to Ridge Insights
The roofing industry newsletter built for roofers. Storms, materials, suppliers, insurance, codes, industry news. Every week. Free.
