Field Notes Topic
Field Notes: Sales
Every Field Notes post tagged Sales.
Booked
The Retail Roofing Customer Has No Insurance Claim. Here Is How to Close Them.
Retail roofing customers pay out of pocket with no claim driving them. Here is the framework for closing the cash-pay job every time.
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Booked
She Had Storm Damage. You Had One Shot. Here Is What Wins the Job.
Storm damage homeowners are scared and skeptical. What they need to hear before they sign, and how roofers win insurance jobs without competing on price.
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Booked
The Estimate Was Perfect. You Still Lost the Job. Here Is What Actually Happened.
You ran a great estimate. Then silence. Here is what she was thinking in the 48 hours after you left, and what the roofer who won did differently.
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Every post is one lesson from inside the Search-to-Booked Roofing System.