Field Notes Topic
Field Notes: Local SEO
Every Field Notes post tagged Local SEO.
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What Roofing SEO Actually Means for Your Business (Not What the Agencies Sell You)
Roofing SEO is not a service package. It is whether homeowners find your business before they find your competitor. Here is what actually moves that needle.
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Called
The First Three Photos on Your Google Business Profile Decide the Call
Homeowners judge your roofing company by your Google Business Profile photos before they call. Here is what the first three photos need to show them first.
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Called
Why the Roofer With Fewer Reviews Sometimes Wins the Call Anyway
A roofer with 40 recent reviews and fast responses can outrank one with 300 silent ones. Here is why review recency beats review count.
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How to Start Getting Roofing Jobs in the Next Town Over Without Opening a Second Location
Local SEO for roofing companies explains why changing your service area won't rank you next door — and what actually works to get jobs in a neighboring town.
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Called
Your Roofing Website Is Talking About You. It Should Be Talking About Your Customer.
Your roofing website has one job. If it is talking about your company instead of your customer, homeowners are calling your competitor. Here is how to fix it.
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Found
The Maps Pack Is Where the Calls Come From
Most roofing calls start with a map search. Here is why the top three matter more than page one of Google and how to get there.
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Found
Why Your Service Area Is Smaller Than You Think
You drive 30 miles for a job but only rank in three neighborhoods. Here is why the gap exists and how to close it.
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Why the Roofer Who Shows Up First Gets the Call
Position is everything. Here is what changes for your roofing business when a homeowner sees you first instead of your competitor.
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Every post is one lesson from inside the Search-to-Booked Roofing System.