Field Notes Topic
Field Notes: Pricing
Every Field Notes post tagged Pricing.
Booked
The Cheapest Estimate Rarely Wins the Job. The Clearest One Does.
The lowest bid does not win the roof. The estimate with the clearest line-item math does. Here is how to build one that holds up against a cheaper bid.
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Business
The Roofing Market Is Splitting Into Two Tiers. Your Last Price Tells You Which One You Are In.
Roofing companies are splitting into two tiers. The diagnostic is not revenue or crew size. It is how you price your last job. Here is how to tell.
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Business
Slow Season Isn't About Weather. It's About Her Calendar.
She wants the roof. This just isn't the month she has $15,000 free. Here is the financial mechanism behind slow season, and the fix.
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Business
5 Signs Your Roofing Marketing Company Is Billing You for Work You Never Agreed To
Five signs your roofing marketing company is quietly billing you for work that was never priced. What defined, flat-rate pricing looks like instead.
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Business
The Real Cost of a Missed Call for Your Roofing Company
The cost of a missed call is higher than most roofers think. Here is the real math on what missed calls are costing your roofing company every year.
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Business
The Roofers Who Stay Busy in Slow Season Started Planning 90 Days Before It Hit
Roofing slow season strategy starts 90 days early. Here is the roofing business planning math that decides whether your crew stays booked.
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Business
You Did $600K Last Year. Here Is Why You Only Kept $40K.
Roofing company profit margins average 6–7% net. Here is the math behind the number — and the five cost leaks eating what should be yours.
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Every post is one lesson from inside the Search-to-Booked Roofing System.