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Field Notes: Reviews
Every Field Notes post tagged Reviews.
Called
The Click Is Disappearing. Your Google Business Profile Still Has to Win the Job.
68% of searches now end without a click. Here is what has to work on your Google Business Profile so the phone still rings for your roofing company.
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Why the Roofer With a Video Testimonial Beats the One With Fifty Reviews
A homeowner comparing three roofing bids trusts one video testimonial more than fifty star reviews. Here's why, and how to get a testimonial that converts.
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The One-Star Review That Wins More Jobs Than Your Five-Stars
Homeowners scroll straight past your five-stars to find your one-star review first. What she is really judging is not the complaint. It is your reply.
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Why the Roofer With Fewer Reviews Sometimes Wins the Call Anyway
A roofer with 40 recent reviews and fast responses can outrank one with 300 silent ones. Here is why review recency beats review count.
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Your Roofing Website Is Talking About You. It Should Be Talking About Your Customer.
Your roofing website has one job. If it is talking about your company instead of your customer, homeowners are calling your competitor. Here is how to fix it.
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Found
Stop Asking How to Optimize for AI
Roofing contractors are chasing AI search tricks. That is the wrong starting point. Here is what actually gets your roofing company recommended.
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Called
How Many Reviews Does a Roofer Actually Need to Win the Job
It is not 100. It is the right ones in the right places. Here is the review breakdown that gets roofing companies called first.
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Every post is one lesson from inside the Search-to-Booked Roofing System™.