Field Notes Author
Shareef Huddle
Founder & CEO
AI Search · Local SEO · Google Maps · The System
About Shareef Huddle
The Lane.
Built the system he wished existed.
Shareef Huddle spent five years on roofing crews before spending thirty years in technology, including fifteen as a Google CloudOps Architect. He built the Search-to-Booked Roofing System because good roofers kept losing jobs to inferior competitors who simply showed up first online.
He is the author of Rise to the Ridge, the roofing SEO playbook available on Amazon, and the publisher of Ridge Insights, a weekly newsletter for roofing company owners who want to stay ahead of how homeowners search.
Outside of work, Shareef is a loving husband and father of six with two grandsons. He and his wife fish together all over the world, chasing fish from one coast to the next. He grows bonsai, kayak fishes, loves to travel, and is endlessly curious about innovation and better ways to solve hard problems. Competitive by nature. Always learning. Always building.
Own Your Market
One Roofer.
One Market.
When you claim your market, your competitors cannot hire us. Let us show you where you are losing jobs and what it takes to start winning them.